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29/05/2026
🍵Meet our Organic First Flush Kagoshima Matcha.
Sourced directly from our longtime family farm partner in Kagoshima, this spring harvest matcha is crafted from the season’s most prized tea leaves.
Expect vibrant green colour, layered umami, gentle sweetness, and a beautifully smooth finish.
Link in bio
26/05/2026
“Only regret not buying more.” Honestly… fair.
Our Earl Grey Cream has been a fan favourite for years for good reason. Bold bergamot, rich vanilla notes, and a smooth creamy finish that makes every cup feel a little extra comforting.
This is the kind of tea that disappears from the cupboard faster than expected. You’ve been warned 💛
Link in bio
22/05/2026
🍵 Two new first flush matchas have officially arrived!
Introducing our Organic First Flush Kagoshima Matcha and First Flush Nagasaki Matcha, each offering a unique expression of region, cultivar, and harvest.
Harvested in spring and crafted from the season’s most prized tea leaves, these vibrant matcha feature deep umami, refined sweetness, and beautifully balanced character.
A celebration of terroir, craftsmanship, and the incredible diversity of Japanese tea.
21/05/2026
Happy International Tea Day 🍃
Today, we’re celebrating the people, places, and partnerships behind every cup of tea.
From tea farmers in Japan to Rwanda and our own team of tea makers in Toronto - tea connects communities across the world in a truly special way.
Thank you for supporting thoughtfully sourced, small-batch, handcrafted tea and for being part of our tea community. ❤️
15/05/2026
🧊 Make the perfect craft iced tea at home every time. Our 1L iced tea sachets are made in Canada from a plant-based, compostable soilon mesh. Enjoy delicious craft iced tea made from real ingredients with no added sugar. Explore all five blends in our Iced Tea Sampler Bundle.
To celebrate the Victoria Day long weekend, save 20% on all craft iced teas. Plus, all iced tea orders receive a free Pluck tote bag!
For full details tap link in bio.
14/05/2026
🍃 From tea fields in Japan and Rwanda to lavender farms here in Canada, we’re proud to work directly with incredible partners who share our passion for quality, sustainability, and craftsmanship.
Every cup of Pluck Tea connects us to a global community of growers, makers, and farmers - and we’re grateful for each relationship behind each steep.
07/05/2026
🌷Organic Spa Day
Treat yourself to this refreshing, relaxing, caffeine-free organic infusion. Peppermint, hibiscus, chamomile, and rose notes intertwine. A symphony of flavours that calms and soothes any time of day.
04/05/2026
🫖“The tea I’ve been looking for.” We hear this one a lot… and it never gets old.
Our Caramel London Fog was crafted for exactly this moment. Smooth Earl Grey, a touch of natural caramel sweetness, and a creamy finish that shines with just frothed milk. No extras required.
If you’ve been chasing your perfect London Fog, consider this your sign.
Steep, add milk, and enjoy the kind of cup that just hits the spot.
Link in bio
01/05/2026
🍵 It’s our biggest matcha sale of the year!
We’re celebrating International Matcha Day this weekend with 25% off all matcha, including accessories and bundles!
Link in bio.
30/04/2026
💐Celebrate mom with our new limited edition Mother’s Day Sample Bundle.
🎁This is a curated collection just for mom featuring five of our most-loved blends in a gift-ready box.
Organic Spa Day
Lavender Earl Grey Cream
Organic Orange Pekoe of York
After Dinner Mint
Flowering Jasmine
Limited quantities are available. Link in bio.
24/04/2026
💐Celebrate mom with our new limited edition Mother’s Day Sample Bundle.
🎁This is a curated collection just for mom featuring five of our most-loved blends in a gift-ready box.
Organic Spa Day
Lavender Earl Grey Cream
Organic Orange Pekoe of York
After Dinner Mint
Flowering Jasmine
Limited quantities are available. Link in bio.
22/04/2026
🌎 Happy Earth Day!
Swipe to learn more about how we steep sustainability into every cup at Pluck Tea!
20/04/2026
🌍 For a limited time, enjoy 15% off our upcycled blends!
🍋 CTRL+ALT+DEL - with upcycled citrus peels
🌿 After Dinner Mint - with upcycled cacao shells
🍫 Chocolate Chai - with upcycled cacao shells
🍊 Citrus Ginger - with upcycled citrus peels
Link in bio
Offer ends April 22, 2026 @11:59 PM EST. Discount is automatically applied at checkout. Promo cannot be combined with other codes or offers, including Pluck Points redemption. Not applicable to wholesale or subscription orders.
18/04/2026
🌍 At Pluck, sustainability isn’t a one-day thing. It’s something we steep into everything we do.
That’s why we love working with premium upcycled ingredients. By partnering with local food producers like juicers and bean-to-bar chocolate makers, we give fresh ingredients a second life, reducing food waste while creating something truly delicious.
Swipe to learn more about our upcycled blends.
17/04/2026
🍌 A homemade banana bread-inspired syrup, poured into an iced matcha latte that’s smooth, creamy, and just a little indulgent.
Ingredients
Banana Bread Syrup
1 cup water
1 ripe banana (mashed)
½ cup brown sugar
½ cup granulated sugar
1 tbsp maple syrup
2 cinnamon sticks
½ tsp vanilla extract
A pinch of salt
Banana Cold Foam
1 tbsp milk
2 tbsp whipping cream
1-2 tbsp banana bread syrup
Matcha latte
3 g Pluck Matcha
30g hot water (80°C)
1 tbsp banana bread syrup
½ cup ice
½ cup of your preferred milk
Directions:
In a medium saucepan, add all the ingredients for the banana bread syrup.
Simmer on medium-low heat for about 5-10 minutes. Stir occasionally.
Allow the syrup to cool for about 10 minutes, then strain out the solids. Transfer the syrup into an air-tight container. The syrup can be refrigerated for up to two weeks.
In a separate glass, add 1 tablespoon of milk, 2 tablespoons of whipping cream and 1 tablespoon of your banana bread syrup. Use a milk frother until foamy; this typically takes 1-2 minutes.
Sift 3 g of Pluck Matcha and add 30g of hot water (80°C). Use a matcha whisk until frothy.
To assemble the drink, use 1 tablespoon of banana bread syrup. Fill ¾ of the cup with ice and your preferred milk.
Pour over your whisked matcha.
Finish with the foam top and a sprinkle of ground cinnamon.
10/04/2026
🌊 At Pluck, we know the first ingredient in tea is water. Which is why protecting waterways has always been close to our hearts.
By the end of 2026, we’re committed to removing over 20 tons of plastic waste from entering waterways in coastal communities through our partnership with CleanHub. For every dollar you spend at Pluck, we remove the equivalent of one 500 ml plastic bottle of waste from entering the ocean.
We’re thrilled to share that to date, we’ve removed 15,720 kg of plastic waste!
But the impact goes beyond numbers. By partnering with CleanHub, we are supporting coastal communities with safe working environments, fair livable wages, and dignified employment opportunities, all while keeping our oceans cleaner for generations to come.
Every tea order you place helps make this possible. Thank you for supporting Pluck, for supporting communities, and for protecting our most important part of tea - water.
06/04/2026
🌱 Let’s talk rooibos.
Grown in the mountains of South Africa, rooibos is a naturally caffeine-free herbal tea known for its smooth and slightly sweet flavour. It’s the kind of tea you can reach for any time of day, morning, afternoon, or right before bed.
Rooibos is packed with antioxidants and has been traditionally enjoyed for its calming properties and gentle support for digestion.
Check out our top selling rooibos blends today!
02/04/2026
🍃 Dessert, but make it matcha
A matcha twist on tiramisu, layered with creamy richness and vibrant Organic Spring Harvest Blend Matcha. Swipe to get the full recipe.
25/03/2026
🍃Did you know we use Ontario Apples in our teas?
At Pluck, we proudly partner with farmers and food makers across the country to showcase the best of Canada. From Ontario-grown lavender and Nova Scotia blueberries to Boreal Forest chaga and upcycled ingredients like citrus peels and cacao shells.
When you steep Pluck, you’re supporting a network of local producers and helping the environment, one delicious cup at a time.
🍏 Featured tea: Apple on The Green (bended with Ontario apples)
19/03/2026
🍃Celebrating regional matcha
From Shizuoka to Kagoshima, each region, cultivar, and harvest tells a different story. Swipe to learn more.
Explore matcha by region and find the one that speaks to you
🍵 Link in bio
03/03/2026
🍃 First Flush Matcha is here!
After winter rest, tea plants send their stored nutrients into the first tender spring leaves. These leaves create matcha with a bright green colour, deep umami, and minimal astringency.
It’s the most anticipated harvest of the year! Taste the difference with our new First Flush Shizuoka Matcha.
Join our Tea VIP list to be the first to hear about upcoming limited edition releases. 💚
27/02/2026
🍃 First Flush Matcha is one of the most sought after teas for matcha lovers each year.
After a long winter rest, tea plants send all their stored nutrients into those first tender spring leaves. The result? Brilliant green colour, deep umami, and a smooth, refined finish with minimal bitterness.
Curious what makes it so special?
Swipe or tap the link in bio to read the full blog. 💚
25/02/2026
Starting today, enjoy 15% off our three beloved Earl Grey blends. It’s a great chance to restock your favourites (or finally try the one you’ve been eyeing).
What’s included in the sale:
☁️ Earl Grey Cream
💜 Lavender Earl Grey Cream
🫖 Classic Earl Grey
Sale ends March 1st, 2026 @11:59 PM EST
Link in Bio
23/02/2026
📣There’s no such thing as “ceremonial” matcha.
As we spent more time learning directly from tea farmers and experts in Japan, it became clear that the word “ceremonial” does not actually tell you what makes a matcha great.
So we made a change.
At Pluck, we’re choosing to talk about matcha the way it is truly understood, by harvest, region, cultivar, and flavour. Same delicious matcha you love, just with language that means something.
Swipe through to see why we made the switch. 💚
23/02/2026
Today, we know better, and when you know better, you do better.
Our Premium Organic Ceremonial Matcha is now called the Matcha Spring Harvest Blend. Same beloved matcha, more honest name.
Nothing about the tea itself has changed. It is still thoughtfully developed for the Canadian tea community and crafted with the smooth umami, vibrant colour, and beautiful balance you’ve come to expect.
We’re thrilled to continue sharing this Pluck favourite with you, now with language rooted in respect, transparency, and the traditions that inspire us.
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1. If you're driving, head towards [insert main road or highway]. Follow signs for [specific direction or landmark].
2. Once you reach the area, look for parking options at nearby garages or street parking. There should be available spots along [insert street names], but check local signage for any restrictions.
Make sure to check traffic conditions before your trip!
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What people say
Pluck Tea is revolutionizing the tea experience with its commitment to quality and creativity. Founded by tea enthusiast Jennifer Commins in Toronto, Pluck Tea emerged from a desire to elevate the beverage industry and offer something truly special. By sourcing premium tea leaves from sustainable sources around the globe, Pluck ensures that each blend is crafted with care and integrity.
What sets Pluck apart is its innovative approach to flavor. The brand infuses its teas with unique local ingredients, such as fragrant lavender from Prince Edward County and tart cranberries from Nova Scotia. Additionally, they incorporate grape skins from Southbrook Vineyards in Niagara, resulting in blends that are not only delicious but also distinctly Canadian. Each cup of Pluck Tea tells a story of quality and locality, making it a delightful choice for those seeking an extraordinary tea experience.
With a mission to bring their refreshing take on tea to drinkers across Canada, Pluck Tea has successfully carved out a niche in the premium beverage market. Their dedication to challenging the status quo while celebrating local flavors makes every sip an adventure worth savoring. Whether you’re a seasoned tea lover or new to the world of loose-leaf brews, Pluck Tea invites you to discover a blend that’s anything but ordinary!
