Good Behaviour

Good Behaviour is a popular ice cream shop, sandwich shop, and ice cream parlor located at 342 Westmoreland Ave N and Gerrard Street East. They offer a variety of hot and cold subs, including favorites like the beef brisket sub topped with horseradish beef fat vinaigrette, as well as the spicy meatball sub with veal, pork, and beef meatballs. In addition to their delicious subs, Good Behaviour also serves mouthwatering ice cream flavors. Customers can enjoy their food on the newly installed patio at the Gerrard location. With their diverse menu and friendly atmosphere, Good Behaviour is the perfect place to treat yourself.

Recent social media posts

2026-05-30

A lot of people have been asking what’s happening this weekend.

Unfortunately, after a lengthy review process, Eric & Michael have been fired.

Fired up, that is.

Summer is officially here, the grills are hot, the scoops are flowing, and we’re ready for one of our biggest weekends yet. ☀️

See you for burgers at Thornbury and Downsview, ice cream at all our locations, and poor attempts at clickbait! 🍔🍦

2026-05-27

🍍 Introducing CREEMORE CREAMSICLE 🍺🍦

Our newest flavour is a collaboration with our friends at , inspired by their latest Discovery Series beer release, Better Company.

Built around the same tropical, patio-weather energy, this flavour starts with an Ontario peach and vanilla ice cream base layered with subtle citrusy and floral Yakima Hops extract, a minty pineapple ripple, and toasted coconut crumble.

Bright, creamy, fruity, and just a little nostalgic, like a creamsicle melting beside you on a patio somewhere north of the city.

This collaboration felt especially meaningful with both of us calling Creemore home this summer. Known for brewing with spring water drawn directly from the town itself, Creemore Springs has become a staple of the village and one of those places that feels deeply tied to community, slow weekends, and northern Ontario summers.

Now scooping at all Good Behaviour locations + available in pints starting June 1st.

Best enjoyed in better company. 🍻☀️

2026-05-23

It’s official! Good Behaviour smash burgers are finally here! 🍔🔥

We launched these bad boys last weekend at our Thornbury pop-up and safe to say… they were a hit. We sold out in just 1.5 days!

That’s why we’ve got to give credit where credit is due. Our team has been working hard behind the scenes to create the perfect smash burger. From the bun to the patty to every last topping and sauce, every component was tried, tested, and perfected.

We’re super proud of the final result, and we can’t wait for more of you to try them if you haven’t already.

For now, our smash burgers are only available at our Thornbury pop-up, but they’ll also be making their way to our Downsview Park pop-up next week! 👀

If you’re in Thornbury, come grab one before we sell out again! We’re open Friday to Sunday:
Friday: 3pm to 7pm
Saturday & Sunday: 12pm to 7pm

See you soon! 🍔

2026-05-21

Just jokes, but hospitality people know these somehow feel a little too real 😂. We’ve all heard at least one version of these before, and somehow they always hit a little harder when you’re the one on shift. Tag the coworker who’s definitely heard one of these before, or tell us which one made you laugh (or cry) 👀.

2026-05-20

📣 Calling all passionate individuals! 🌟

We are currently hiring for a variety of roles across our team. If you are passionate about creating positive guest experiences and thrive in a dynamic, collaborative environment, we would love to hear from you. We are hiring for our three Toronto locations: 342 Westmoreland Ave. N, 1324A Gerrard E., and 335 Queen St W 📍, as well as our seasonal pop-ups in Thornbury, Creemore, Muskoka, and Downsview Park.

TORONTO POSITIONS
Permanent
- Jr Sous Chefs
- Supervisors
- Front of House Staff
- Line Cooks

Seasonal
- Front of House Staff
- Pastry Cooks
- Driver

SEASONAL POPUPS POSITIONS
Thornbury, Creemore, Muskoka, Downsview Park
- Supervisors
- Line Cooks
- Front of House Staff

📧 At GB, we pride ourselves on fostering an environment where growth and opportunity are real. Many of our team members have grown into new roles, and now in our fifth year, we are celebrating those who are marking their second, third, and fourth years with us. We are looking for great people to join our journey, where your hard work, dedication, and passion can lead to not just a job, but a meaningful and progressive career.

If you are interested in learning more, have questions or would like to apply, please send your resume and cover letter to [email protected] 🎉

2026-05-14

Thornbury, we missed you, so we’re coming back with ice cream and something completely new… smash burgers! 🍦🍔😍

We’re happy to announce that our ice cream pop-up is officially returning to the same spot as last summer at ! 🎉

This is especially exciting for us because we’ve never served smash burgers before. We’ve been working on these recipes for months, and Thornbury will be the very first to try them! We seriously can’t wait for you all to get the first taste. 🍔

We’ll be opening tomorrow (Friday) and will be open Friday through Sunday for now, with extended hours coming in July.

Here are our Thornbury hours: ⏰
Fridays: 3pm-7pm
Saturdays: 12pm-7pm
Sundays: 12pm-7pm

We can’t wait to see you all again for a scoop, a burger, or both soon! 🙌😍

2026-05-11

CREEMORE… WE’RE BACK! 🍦☀️

Our summer ice cream pop-up officially returns this Friday, May 15, and we’re ready for another season of scoops in the garden.

We’ll be serving our custard-based ice cream flavours all summer long, plus bringing a selection of pints with us too.

Find us between and , open Fridays to Sundays for now! Current hours:

Fridays: 3pm-7pm
Saturdays: 12pm-7pm
Sundays: 12pm-7pm

We seriously can’t wait to be back in Creemore, see familiar faces, meet new ones, and spend the summer scooping ice cream with you all. See you Friday! 🍨❤️

2026-05-10

Mother’s Day is really just a reminder to slow down and celebrate the women who have loved us, raised us, supported us, and shown up for us in all the little ways that often go unnoticed.

So today, go wish your mom the happiest Mother’s Day, and maybe treat her to something sweet while you’re at it. ❤️

Whether it’s a scoop together, a pint brought home, or a small stop on your way to see her, we’d love to be part of the celebration.

Happy Mother’s Day from all of us at Good Behaviour. 🍦💐

2026-05-08

We had our teams in the Millennial PR and Gen Z departments, as well as Eric’s 10 year old daughter, craft a marketing message to promote our Dragon P**p ice cream, and this is what they came up with! 👀🍦

One thing they could all agree on, just expressed in very different ways, is that this flavour is the ultimate scoop… colourful, delicious, and undeniably fire. 🔥🍓🍌

And yes… delivery is finally back again. We missed her too. Enjoy a pint today through pickup and delivery!

2026-05-07

One more scoop won’t hurt… so you might as well make it a double! 😉🍦

Double the ice cream, double the deliciousness, double the happiness.

Cup or cone… the real question is: what flavours are you picking? 🤔

2026-05-05

We couldn’t pass up the chance to capture the cherry blossoms in full bloom with our Sakura Oolong & Lychee ice cream, in collaboration with author . 🌸🍦

Even better, pair it with his new book The Dining Room. 📕 One chapter takes place during sakura season in Japan, and we’ve translated that moment into ice cream form.

It features a sakura oolong base with ripples of lychee, floral and delicate, with a light tea finish lifted by the soft, fragrant sweetness of lychee. 🌸

Celebrate cherry blossom season with a pint!

2026-04-30

It’s been just over a week since we called out the dairy mafia for blocking us from selling our ice cream pints on delivery 🚫📦.

First off, thank you to everyone who spoke up 🗣️, commented 💬, shared 🔁, and helped bring attention to it. We saw it all, and we genuinely appreciate the support ❤️.

Now for the update…

We’ve officially been cleared to sell our ice cream pints on delivery platforms again, including Uber Eats and Ambassador 🎉🍦!

But let’s be clear: it doesn’t make what happened okay. We lost time ⏳, we lost momentum 📉, and we had to fight 🥊 to get back something we should have been allowed to do in the first place.

But we’re back 💪. And we’re still pushing toward the same goal:

350,000 pints this year 🍦🚀

Grab a pint and stay tuned 👀. We’ve got a lot more to do, and we can’t wait to bring you along for it!

2026-04-29

If you think the cashier has it the worst during the lunch rush, think again. 😂

It takes a full team to keep things running smoothly. Everyone plays a role, and teamwork makes all the difference.

Grab a sub for lunch any day of the week, available for takeout or delivery! 🥪

2026-04-24

We don’t know about you, but “I supported a local ice cream shop every day this month” sounds way better than “I’m addicted to ice cream.” 😌🍦

We can’t blame you though… one bite and you’re hooked!

Go ahead, treat yourself to a scoop or two in a cup or cone.

2026-04-22

With Drake’s album release in the air, Toronto’s got ice blocks on the brain. 🧊

If you were wondering what was hidden inside, we’ll give you the inside scoop: Blackberry Lavender ice cream with our friends at . 💜🍦

One of the flavours coming back this summer for our Creemore pop-up, and available in pints and scoops at all Toronto shops starting May 1! Come grab a pint before the Toronto Fire Department melts it all! 🚒

2026-04-20

Some of you already know this one. Some of you still need to try it. 🍮🍦

Runner’s High has been here, and it’s still one of the best things to grab this run season. 🏃🏃‍♀️

Made with our friends at , it layers deep espresso and vanilla bean ice cream with rich caramel swirls and a crisp brûléed sugar finish.

For early mornings, long runs, and the feeling after.

Available in scoops at our Queen location and in pints at all locations! 🙌

2026-04-18

Earlier this year, the dairy mafia made their move.🥛

Half our pint business disappeared. So we set a bigger target… 350,000 pints!

Follow along and watch what happens next!

2026-04-16

‼️ ANNOUNCEMENT! ‼️

We’re coming back to Creemore on May 15… and we’re bringing something back with us too. 🍒🍦

Midsummer Dream flavour is returning! Our collab with and is coming back as one of May’s FOTMs. 🎉

We’re really excited to be back for another season, and we just want to say thank you for all the love and support already.

We’ll be rotating flavours throughout the season and bringing in new Flavours of the Month along the way, so we want to hear from you too:

What flavours do you want to see this year? 🤔

Drop them in the comments, tag a friend you’re bringing by this summer, and let us know what needs to make its way to Creemore.

Creemore pop-up opens May 15th from Fridays to Sundays for now with more hours coming July 1st.

More soon! ❤️

2026-04-14

Out of all 7 sounds… which one’s the real one? 👀

Listen carefully… blink and you might miss it.

Pull up and test your ears with one of our hot or cold subs! 🥪

2026-04-13

When we’re tired, we won’t admit it, but there are definitely signs. 😅

Take Mae, for example. She thought she was on the phone, but she was actually holding a sub to her ear instead! 📞🥪

That’s what happens when you’re open every day. It’s totally worth it. See you soon!

2026-04-07

Get to know our team a little better by finding out what year they graduated high school. 🎓

We’re taking a trip down memory lane with the biggest hit songs from each of their graduation years. 🎶

Some of these tunes might surprise you, and yes, we play pretty good music at our shops too!

2026-03-30

As we gear up for the summer season, our savoury pies are wrapping up a hugely successful run on April 1st. 🥧 What started in 2024 as a one winter feature turned into something even bigger than we imagined.

For now, we’re shifting our focus to what’s ahead, with plans to bring them back in the future.

Grab a savoury meat pie for only $3.14 one last time, available now until April 1st at our Queen location.

Thanks to everyone who showed love and made this such a hit! ❤️

2026-03-28

Thank you to everyone who stopped by for an early taste of our new Blue Jays 50 Crunch ice cream! 🍦

The event was a home run, and it was so special to celebrate the Blue Jays’ 50th season in collaboration with , , , and . ⚾️🎉

If you missed out on a scoop, don’t worry, we’ve got you. This flavour will be available in pints and scoops starting April 1 at all of our locations. 🙌 We really knocked it out of the park with this one and can’t wait for you to try it!

2026-03-26

NEW FLAVOUR ALERT! 🚨🍦

April is right around the corner, which means it’s time to introduce one of FOUR Flavours of the Month. Created to celebrate the Toronto Blue Jays’ 50th anniversary and the start of the season, , , , and have teamed up with us to launch Blue Jays 50 Crunch! ⚾️🍿🎉

Think ballpark in a scoop. This one starts with a salted caramel corn ice cream base, swirled with butterscotch ripple, and finished with a popcorn pretzel brittle for crunch, sweetness, and just the right salty hit.

Available at all shops starting April 1 in pints and scoops. We’re also giving the first 2000 fans an early taste with a FREE scoop of Blue Jays 50 Crunch at on Friday, March 27, from 3pm to 6pm, or while supplies last.

Come grab a scoop before the first pitch! ⚾️😍

Address

335 Queen Street W
Toronto, ON
M5V2A1

To reach Gerrard Street East in Toronto, you have several options for public transport and driving/parking:

Public Transport:
1. Subway: Take Line 2 (Bloor-Danforth) to Pape Station. From there, transfer to the 72A Pape bus heading southbound. Get off at Gerrard Street East.
2. Streetcar: Take the 506 Carlton streetcar and get off at Gerrard Street East.

Driving/Parking:
1. From downtown Toronto: Head east on Dundas Street East until you reach Gerrard Street East.
- Parking: Look for street parking along Gerrard Street East or nearby side streets. Alternatively, there may be paid parking lots available in the area.

2. From Highway 401: Take the Don Valley Parkway (DVP) southbound and exit at Bayview Avenue. Continue south on Bayview Avenue until it intersects with Gerrard Street East.
- Parking: Look for street parking along Gerrard Street East or nearby side streets. Alternatively, there may be paid parking lots available in the area.

Remember to always check for any parking restrictions or fees before leaving your vehicle.

Please note that these directions are provided as a general guide and it's always recommended to consult a map or navigation system for precise directions based on your starting location.

Opening Hours

Monday	8am - 9pm
Tuesday	8am - 9pm
Wednesday	8am - 9pm
Thursday	8am - 9pm
Friday	8am - 9pm
Saturday	8am - 9pm
Sunday	8am - 9pm

Website

http://goodbehaviourto.ca/

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What people say

Good Behaviour, located on Gerrard Street East in Toronto, is a delightful ice cream shop and sandwich parlor that knows how to satisfy your cravings. With their motto of "Life's hard. You've been good. Treat yourself," they offer a range of delicious custard ice creams and hot/cold subs that are sure to please.

One of the highlights of Good Behaviour is their selection of hot and cold subs. They serve them on a sesame seed bun, but what sets them apart is the option for gluten-free buns, catering to those with dietary restrictions. The variety of subs available is impressive, and customers are encouraged to share their favorites in the comments section on social media.

The beef brisket sub deserves a special mention. Topped with horseradish beef fat vinaigrette, this hot sub features smoked beef brisket, smoked gouda, banana peppers, caramelized onions, and iceberg lettuce. It's a flavor explosion that will leave you craving more.

Good Behaviour also takes part in community events like the Fresh Fest event celebrating Asian cuisine. Their booth was a hit with attendees who had the chance to try their delectable ice cream flavors and loved every bite.

For those looking for something spicy and saucy, the meatball sub at Good Behaviour is a must-try. Made with veal, pork, and beef meatballs, melted provolone cheese, basil pesto mayo, chili oil, and fresh basil, it's an irresistible combination that will leave your taste buds dancing.

To make things even better, Good Behaviour now has a patio at their Gerrard location. It's the perfect spot to enjoy their mouthwatering subs and creamy ice creams while soaking up some sunshine.

With its inviting atmosphere and scrumptious offerings, Good Behaviour on Gerrard Street East is a must-visit destination for anyone seeking a treat for themselves after being good. Whether you're in the mood for a refreshing ice cream or a satisfying sub, this place has got you covered.